Step 1: The External Analysis
You will perform an external analysis on an industry where a company from the list below operates and competes. You will be assigned by your instructor one of these companies to complete the analysis. Using a company other than the instructor-assigned company will result in a zero for the project. You will perform research on the instructor-assigned company, its industry and its competitors.
Focus on factors related to the company’s industry and the environment that it and its competitors make. The factors to measure are those identified in a partial SWOT, Porter’s Five Forces, PESTEL, EFE, and CPM.
SoftBank Group Corp [NBB: SFTB Y]
SoftBank Group is a holding company. Through its subsidiaries, Co. operates in four
business segments. Domestic Telecommunications business provides mobile
communication services, mobile devices, broadband services to retail customers, and
telecom services to corporate customers in Japan. Sprint business provides mobile
communication services, mobile handsets and accessories, and fixed-line
telecommunication services in the U.S. Yahoo Japan business provides Internet-based
advertising operations, e-commerce business, and membership services. Distribution
business provides distribution of mobile devices overseas, and sale of PC software,
peripherals, and mobile device accessories in Japan.
Step 2: References
Companies website and also news articles.. ex:Bloomberg Business and PR Newswire .. ETC.
Step 3: How to Set Up the Report & Assignment Details
Create a Word or Rich Text Format (RTF) document using 12-point font. The final product cannot be longer than 16 pages in length, which includes all tables and matrices but excludes the title page and reference page. Those items identified in the technical analysis should appear under the appropriate heading in the paper. Do no use an Appendix.
Follow the following format using these topics as headings:
Title page with title, your name, the course number, the instructor’s name
Competitive analysis: [Use the company’s closest competitors (3) plus the selected company.]
Techniques Analysis: PESTEL, Five Forces, OT from partial SWOT, EFE, and CPM.
Trends: Discuss trends significant to the industry and company and discuss key areas of uncertainty related to trends or events that potentially could impact the company’s strategy.
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