Question 1:

Identify Market lumpiness and explain why it is important to identify market Lumpiness? What are the benefits of identifying market lumpiness and how can managers approach technological constraints assumption in market Lumpiness?

Question2:

What is the Lumpiness of segmented markets and how can they be overcome explain with an example? What are the other features that relates to technology to push barrier and applied to Lumpiness market? Why is it important give an Example?

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