Essay Help: what is data mining and what tools are used in data mining  how data mining is used by marketers what ethical issues are raised because of its use.

Your boss heard that a competitor is aggressively using data mining in its marketing. She doesn’t know much about it, so she calls you into her office one day and asks you to prepare a three bullet point memo explaining to her (1) what is data mining and what tools are used in data mining  how data mining is used by marketers what ethical issues are raised because of its use. What do you write?

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