Homework Help: Identify and research two event scenarios where you think integrated  marketing communications (I.M.C.) have been deployed well. What was done  well for each scenario and why was it important to the success of the  event?

Identify and research two event scenarios where you think integrated  marketing communications (I.M.C.) have been deployed well. What was done  well for each scenario and why was it important to the success of the  event? Make sure to cite your sources. A minimum of two scholarly  sources are required, in addition to providing specific examples in your  discussion.

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