Homework Help: discuss the axiom of the independence of irrelevant alternatives in rational choice theory.

ESSAY 2:  (1000-1100 words): Header: MANAGERIAL DECISION MAKING: FOCUS ON RISK AND RATIONALITY:  (a)  Sub-HEADER: CHOICE and RATIONALITY: The behavioral economist Robert Frank speaks of the bounded nature of rationality in his 2008 interview (Challenge 2008) and discuss the axiom of the independence of irrelevant alternatives in rational choice theory.

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