Get Essay Help:Why is it important to make the idea that you are communicating sticky? What steps can be taken to increase the stickiness of an idea? Describe how making an idea sticky applies to the AIDA Model and the promotional mix. Give an example of a brand slogan and/or tag line. What is it about your example that makes it effective?

Why is it important to make the idea that you are communicating sticky? What steps can be taken to increase the stickiness of an idea? Describe how making an idea sticky applies to the AIDA Model and the promotional mix. Give an example of a brand slogan and/or tag line. What is it about your example that makes it effective?

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